Waitrose is launching a new summer range inspired by AI-powered food and drink trends, customer insights and social media.
The selection features 65 new and improved products which will be available to shop in store and online from 17 April.
These include British classics with a twist, such as a new Welsh Rarebit scotch egg, pork and egg gala pie slices, Ploughman’s piccalilli pie, as well as a strawberries and cream ice cream and Cornish sea salted caramel brittle ice cream.
The upmarket retailer has included holiday-inspired items such as Nduja and mozzarella calzones and a Caprese inspired aperitivo platter, alongside American dishes such as beef smash burgers with bone marrow, a mac and cheese quiche, New York style beef and pork hot dogs, and hot honey pork belly slices.
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For plant and vegetarian based options, Waitrose is offering a new beetroot, spinach and mascarpone quiche and a chargrilled vegetable antipasti salad.
The supermarket said that as no and low beverages “continue to thrive,” it has also launched a new mocktail range, which includes a mojito, pina colada and watermelon cooler.
Waitrose product innovation and executive chef Martyn Lee said: “Creating delicious food which is ‘good for right now’ has been at the heart of our summer range.
“We know our customers are embracing the spirit of spontaneity when it comes to the summer months, they want less prep and to have the best food, at the right moment.
“Our summer range has been carefully curated based on AI food and drink trends and what we’re seeing in restaurants, food pop-ups, travels abroad and social media. We’ve focused on flavours from abroad and also embracing the very best of British, we’ve sought to create something for every occasion this summer”.
