Co-op has introduced member price benefits to its online shop as it aims to boost its membership growth ambitions.

The move will now offer the same member price benefits online as members can receive in-store, meaning shoppers can access the same value through its rapid community delivery service.

The convenience retailer’s member prices span across 300 key lines and everyday essentials included branded and own branded products.

Grocery staples involved in the campaign include Co-op 800g loaf (£0.76p); whole cucumber (£0.80p); six salad tomatoes (£0.85p); six medium free-range eggs (£1.40); Co-op spaghetti/penne pasta (£0.80); Co-op tomato ketchup 550g (£1.10) and Co-op baked beans 400g (£0.49p).

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Co-op ecommerce director Chris Conway said: “Our Membership is a different way of doing business, we are focused on creating value for our Member-owners who are at the very heart of our business.

“Growing and innovating our online channels is a fundamental part of our approach, and we are committed to providing greater benefits to those who own our business, our Member-owners, with savings across an extensive range and choice of everyday essentials and groceries ordered through our own online shop.”

The retailer says it has seen an influx of customers joining its membership price scheme, and earlier this year announced it plans to grow its number of members from its current 5 million to 8 million by 2030.

In February, it extended its membership discount by launching in-app member pricing for shoppers using the Uber Eats app, in a first for UK supermarkets.