Organic British dairy brand All Things Butter made its debut Sainsbury’s and Asda, as it sets itself on a mission to disrupt the butter industry.
Three flavours, salted, garlic and herb, and chilli, will be available in Sainsbury’s while shoppers can purchase the salted and garlic herb flavours in Asda.
The butter brand was first launched in November 2023 after the social media series ‘All Things Butter’ took off across chef and co-founder Thomas Strakers’ TikTok account.
The brand has now positioned itself as a disruptor to the traditional, heritage-led dairy industry, by adopting a chef-led approach while placing British farming at the forefront.
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Since receiving pre-seeding funding of over £530,000 from investors, the brand has secured listings in other major grocery retailers within the UK, Ocado, Planet Organic, Gopuff, Zapp, Getir, Modern Milkman.
All Things Butter co-founder Toby Hopkinson: “We are thrilled to announce the launch of our butters into the shelves of Sainsbury’s and Asda, marking a big milestone for the brand.
We look forward to working with both supermarkets to strengthen our retail presence, support the British agriculture industry and highlight the versatility of butter, encouraging consumers to use it in their day-to-day cooking. We have an exciting year ahead at All Things Butter, so watch this space!”
All Things Butter Salted is available for (RRP) £3.15, while Garlic & Herb and Chilli are both available for £3.00.
