Central Co-op has unveiled over 100 new Member offers, as it trials a new partnership with other Co-op Societies.
From 24 January, Members of other UK Co-op Societies will now also benefit from price discounts found in Central Co-op shops.
These new offers come as in addition to the hundreds of existing Member prices available exclusively at the central convenience retailer, which is said to have saved its Members £6.7m last year alone.
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Discounts include both own-brand and branded essentials, such as everyday items like tea and coffee, sweet treats, pet food and cleaning products.
Products in the campaign include Warburtons Crumpets, which is now 90p, down from £1.25, and dish soap brand Fairy Liquid, which is now £1.80, down from £2.
Central Co-op trades from more than 440 outlets acvross East and West Midlands, Yorkshire, Suffolk, Norfolk, Bedfordshire, Cambridgeshire, Gloucestershire, and Wiltshire.
