M&S reduces prices of 200 products as it boosts ‘trusted value’
M&S is investing in the price of over 200 products as it aims to deliver better value to customers.
The investment will span across 65 products, with an average price reduction of 6%, and will include shopper favourites such as Remarksable Value favourite baked beans, Fairtrade Rich Roast Instant Coffee and Easy Cook Long grain rice.
This latest round of price reductions follows an initial 200 price cuts unveiled by the supermarket in October last year.
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M&S food managing director Alex Freudmann said “Our customers are telling us that value is still very much front of mind as we start off 2024. In response, we need to keep delivering on our trusted value promise – offering the best possible quality at the best possible price.
Our value and quality perception are at their highest point in six years compared to the market but we can’t be complacent. We need to keep our relentless focus on quality – making sure each and every product we offer has that M&S point of difference, from raising the bar on animal welfare to leading the way in responsible sourcing. All while, of course, offering that touch of M&S magic our 30m customers know and love.”
