Plant-based drinks brand Plenish has launched its first-ever brand campaign to date in a bid to showcase its new holistic range.
The debut campaign, ‘Wake Up With Plenish’, aims to use Veganuary to target new customers.
Visible across out-of-home advertising, radio and in-store, the Britvic-owned brand‘s holistic range includes Plenish Tumeric Defence Shot, Ginger Immunity Shot and Berry Gut Health Shot.
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The range also includes a selection of organic cold pressed raw juices that are available in a variety of flavours including ‘Boost’, ‘Lift’, ‘Kick’ and ‘Pump’
Britvic marketing and ecommerce director Alex Petrogiannis said: “From avoiding unnecessary artificial ingredients in plant-based milks to adding health benefits in juice shots, nothing encapsulates the essence of Plenish better than our new tagline ‘It’s all good’.
“We’re excited to launch it together with our first ever brand campaign in January when UK consumers are looking to adopt healthier rituals and start their year well.”
In 2021 the international soft drinks company Britvic acquired Plenish, which joined its existing portfolio of brands such as Fruit Shoot, Robinsons, Tango, J2O, Pepsi 7UP and Lipton Ice Tea.
