Coca-Cola is unveiling a new Christmas advert this year alongside the relaunch of its ‘Holidays Are Coming’ campaign to mark the start of the festive season.
The iconic ‘Holidays Are Coming’ ad looks to showcase the spirit of giving and has been running each Christmas for over two decades.
It will be rolling out on TV screens today (10 November).
The drinks giant has also created a new Christmas campaign titled ‘The World Needs More Santas’, which will launch in Great Britain on 17 November.
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The advert celebrates the spirit of Santa Claus in all of us with the tagline ‘Anyone can be Santa.’
It shows a town full of Santas performing daily tasks such as washing clothes, hailing a taxi and working out at the gym.
The ad also looks to display acts of kindness, with one Santa giving away the last bottle of Coca-Cola to another Santa.
It then switches back to the real world where a series of kind acts take place, including a train door being held open for a late passenger, a man offering a carrot from his grocery shopping to a group of children building a snowman, and a son retuning home for Christmas with presents in-hand.
The iconic ‘Holidays Are Coming’ red truck can be seen at the very end to tie both campaigns together.
Coca-Cola Great Britain director of marketing Elodie Peribere said: “We are thrilled to bring back the iconic and much loved ‘Holidays Are Coming’ advert and release our new, ‘The World Needs More Santas’, advert to ring in the start of the festive season for 2023.
“Our ‘Holidays are Coming’ ad release is a cherished moment that has warmed the hearts of people around the country. The return of the Coca‑Cola Christmas advert marks the official start of the holiday season, and we can’t wait to share this special moment with everyone.”
