Just Eat has unveiled a new trial with Asda and the Lego Group to offer a rapid toy delivery just ahead of Christmas.
The UK-wide trial kicks off today and will allow shoppers to order Lego items via the delivery app from five Asda stores in Hartlepool, Cwmbran, Dundee Milton, Watford and Hunts Cross.
A wide selection of Lego toys, including products from its Lego Harry Potter, Lego Disney and Lego Marvel collections will be sold via the delivery platform.
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Just Eat director of strategic accounts Amy Heather said: “Just Eat continues to evolve its offering to provide our customers with a variety of choices when ordering online; whether that be locally-loved takeaway, dine-in dishes, groceries or even toys.
“With the Christmas season just around the corner, we hope this trial with the Lego Group will help make festive shopping for parents easier and more convenient”.
Just Eat is offering up to 50% off selected Lego toys in participating stores until 19 November as part of the launch.
Over the past year, Just Eat has launched a number of grocery partnerships, including with Asda, Sainsbury’s, Iceland and the Co-op.
