Pizza Express has launched a new frozen range available exclusively in Tesco as it looks to expand into the growing category.
The restaurant chain’s retail offering now includes four frozen pizzas in flavours: margherita, American, padana and pollo BBQ, all of which have an recommended retail price of £4.
Pizza Express will also be rolling out four frozen pasta dishes including lasagna, spinach and ricotta cannelloni, pollo forza pasta, and spaghetti meatballs, alongside garlic bread with mozerella.
Subscribe to Grocery Gazette for free
This comes as research from the British Frozen Food Federation found that two in five consumers are buying more frozen food than 12 months ago.
Pizza Express retail director Rich Mills said: “Our frozen range is backed by more than 20 years of experience in offering customers restaurant quality chilled pizzas, and this new range allows us to enter the frozen category where we know our customers are purchasing for convenience and different meal occasions to that of chilled.
“Showcasing our commitment to innovation, our frozen range allows our customers more choice and to have something in their freezer they know they can rely on, with great taste and premium ingredients.”
The expansion into frozen food follows Pizza Express’ “biggest ever” revamp of its chilled pizza range in September.
It was introduced as part of an ‘Icons’ series, which includes the new ‘Restaurant Favourites’ range offering 11-inch pizzas with refreshed packaging.