Lidl GB has become the third largest supermarket in London after hitting a market share high of 9.1% in the capital, overtaking Asda in the process.
With more than double the market share of any other discount supermarket in the capital, Lidl’s growth forms part of its £500 million investment into London.
The achievement reaffirms its commitment to ensuring that all Londoners have a Lidl store within easy reach.
As well as experiencing the fastest growth out of all supermarkets in the city, it was also named the fastest-growing supermarket in the UK last month.
In 2022, the German discounter opened nine new London stores, including locations in East Acton, Kingston, and Upton Park, while also securing a further five sites in the city for future expansion, generating hundreds of new job opportunities in the process.
Currently, Lidl boasts over 100 stores within London and the M25 and has confirmed plans to continue its expansion across the capital, including areas such as Earls Court, Westminster, Kings Cross, and Knightsbridge.
Those working at Lidl receive the highest pay in the supermarket sector, with hourly wages within the M25 starting at £12.85, rising to £13.15, along with a competitive benefits package including a colleague discount.
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Lidl GB CEO, Ryan McDonnell said: “We have a clear commitment to providing shoppers with the very best value, and becoming the third-largest supermarket in London reinforces our dedication to ensuring that everyone can eat affordable, high quality food, no matter where they live.
“We know convenience plays a huge factor when choosing where to shop in the city, which is why we’re pushing on with plans to bring many more locations to the capital in the future.”
The news comes as Lidl has opened its £300m Regional Distribution Centre in Luton to service over 150 stores in and around the capital.
