Ben & Jerry’s to launch new oat recipe for non-dairy ice creams
Ben & Jerry’s is rolling out new and reformulated oat recipes for its range of non-dairy ice creams.
According to The Grocer, the nearly 20 existing non-dairy flavours across the brand’s worldwide portfolio will switch from their current almond base to a “new and improved” oat base.
The reformulated tubs will roll into grocery and convenience store freezers in early 2024, starting with Ben & Jerry’s bestselling variant Cookies on Cookie Dough (RSP: £4.90/465ml).
According to Ben & Jerry’s, the current almond base altered the overall flavour of the ice creams. The brand claims the new oat base offered a “smoother texture” and allowed “flavours like chocolate, decadent caramel, and rich vanilla to shine as intended,” it said.
Earlier this month, Ben & Jerry’s were among the winners of the Fairtrade Global Awards recognising their commitment to supporting social justice through trade.
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Also, switching to oat also reduced the presence of nut allergens in the ice creams, making them “more inclusive for diet sensitivities,” Ben & Jerry’s said.
Meanwhile, a new non-dairy variant is set to launch early next year. It will be the first flavour created specifically with the oat-based recipe in mind.
It comes as Ben & Jerry’s owner Unilever are researching precision fermentation technology to create “cow-free dairy” to be used in its ice cream.




