Ben & Jerry’s to launch new oat recipe for non-dairy ice creams

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Ben & Jerry’s is rolling out new and reformulated oat recipes for its range of non-dairy ice creams.

According to The Grocer, the nearly 20 existing non-dairy flavours across the brand’s worldwide portfolio will switch from their current almond base to a “new and improved” oat base.

The reformulated tubs will roll into grocery and convenience store freezers in early 2024, starting with Ben & Jerry’s bestselling variant Cookies on Cookie Dough (RSP: £4.90/465ml).

According to Ben & Jerry’s, the current almond base altered the overall flavour of the ice creams. The brand claims the new oat base offered a “smoother texture” and allowed “flavours like chocolate, decadent caramel, and rich vanilla to shine as intended,” it said.

Earlier this month, Ben & Jerry’s were among the winners of the Fairtrade Global Awards recognising their commitment to supporting social justice through trade.


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Also, switching to oat also reduced the presence of nut allergens in the ice creams, making them “more inclusive for diet sensitivities,” Ben & Jerry’s said.

Meanwhile, a new non-dairy variant is set to launch early next year. It will be the first flavour created specifically with the oat-based recipe in mind.

It comes as Ben & Jerry’s owner Unilever are researching precision fermentation technology to create “cow-free dairy” to be used in its ice cream.

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Ben & Jerry’s to launch new oat recipe for non-dairy ice creams

Ben & Jerry's

Ben & Jerry’s is rolling out new and reformulated oat recipes for its range of non-dairy ice creams.

According to The Grocer, the nearly 20 existing non-dairy flavours across the brand’s worldwide portfolio will switch from their current almond base to a “new and improved” oat base.

The reformulated tubs will roll into grocery and convenience store freezers in early 2024, starting with Ben & Jerry’s bestselling variant Cookies on Cookie Dough (RSP: £4.90/465ml).

According to Ben & Jerry’s, the current almond base altered the overall flavour of the ice creams. The brand claims the new oat base offered a “smoother texture” and allowed “flavours like chocolate, decadent caramel, and rich vanilla to shine as intended,” it said.

Earlier this month, Ben & Jerry’s were among the winners of the Fairtrade Global Awards recognising their commitment to supporting social justice through trade.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Also, switching to oat also reduced the presence of nut allergens in the ice creams, making them “more inclusive for diet sensitivities,” Ben & Jerry’s said.

Meanwhile, a new non-dairy variant is set to launch early next year. It will be the first flavour created specifically with the oat-based recipe in mind.

It comes as Ben & Jerry’s owner Unilever are researching precision fermentation technology to create “cow-free dairy” to be used in its ice cream.

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