Lidl GB has been named as the most trusted supermarket in the UK after placing ahead of its rivals in the latest Retail Trust Index.
According to the results of consumer research conducted by the Ethical Commerce Alliance (ECA), the German discounter beat all other supermarkets, ranking second across the retail industry as a whole.
In the Index, Lidl placed far ahead of its competitors, with Tesco in 15th place and fellow discounter Aldi further back in 21st place.
Meanwhile, premium supermarkets Waitrose and M&S are in 28th and 29th place, respectively.
The news comes as Lidl was named the fastest growing retailer in September, with sales up 15.2% and a market share of 7.65%, up 0.5% year on year – according to research from Kantar.
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Head of communications and CSR at Lidl GB, Georgina Hall, said: “Households have had to contend with an incredibly volatile last few years.
“But throughout it all, we at Lidl GB have continued to show that we’re truly on the side of shoppers and have done everything in our power to ensure that they continue to have access to the best quality products at the lowest possible prices.
“We’re a business built on trust and transparency, and it’s humbling to see that this has been reflected in the results of the Retail Trust Index.”
Last month, Lidl revealed its British arm plunged into a loss but promised to maintain a focus on keeping prices low, despite inflation costing it £100m to keep a prices down.
