The Midcounties Co-operative has launched a new members-only offers programme, giving loyal customers lower prices and the opportunity to save more every day.
The programme aims to change how one of the UK’s largest member-owned co-operatives engages and rewards its members, whilst helping to deliver even more impact in local communities.
The new offers will mean that every member could save at least £150 per year on food alone.
Midcounties operates the ‘Your Co-op’ family of businesses, covering more than 230 Your Co-op Food stores across the West Midlands, Oxfordshire, Gloucestershire and Wiltshire.
The retailer is also creating a brand-new Community Impact Fund to further increase the support it provides to good causes.
Last year Midcounties donated more than £140,000 to support over 300 local charities and community groups.
The creation of the Community Impact Fund is expected to see those numbers increase by many multiples, while members are also given new opportunities to select the causes they care about the most.
Last month, The Co-op launched two new member offers to help shoppers save up to £18.45 during the summer holidays.
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Midcounties chief executive Phil Ponsonby said: “Our members told us how important it is that every time they spend with us, they make good things happen.
“That’s why we’ve now made this connection even stronger, so every time a member buys their dinner at our food stores, books a holiday, makes a call or puts one of their children into one of our nurseries, a percentage of what they spend will go directly back to supporting the causes they most care about.
“Through our new Community Impact Fund, our new approach to sharing our profits and new ways to help members save more, we are delivering on our purpose to create a fairer, more sustainable and ethical future,” he added.
The news comes as The Co-op has recruited undercover guards to patrol its shop floors in a bid to tackle the rise in shoplifting.
