BP has appointed former Sainsbury’s executive Joanne Hall as its new retail operations director, reflecting its commitment to growing its convenience retail business in the UK.
In this pivotal role, Joanne will manage BP’s UK retail site network of 300 company owned retail sites and focus on enhancing the customer experience whilst driving growth initiatives.
Joanne is an accomplished commercial leader with extensive senior leadership experience. Prior to her role at the big 4 grocer, she held management positions at the Co-operative Group and Lidl, and worked as regional stores director at Sainsbury’s.
She also brings a wealth of non-executive experience, including board member roles with Arcus Facilities Management and Elim Housing.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Sonya Adams, VP mobility and convenience retail UK at BP, said: “We are delighted to welcome Joanne to the bp team. Her appointment reflects our commitment to delivering growth and an exceptional customer experience, at this pivotal moment in our retail transformation.
“Joanne brings with her a very impressive track record from major retailers of driving success across huge store portfolios.
“With her expertise in enhancing the customer experience she will play a vital role in helping us transform our convenience offering.”
Joanne commented on her appointment: “I am thrilled to join Bp at this exciting time for the organisation, in a period of huge transformation.
“As a forecourt retailer we only have a few minutes to engage with our customers, so it is vital that everything from our product offering to our facilities are optimised to ensure a convenient, successful customer journey.”
She added: “I’m looking forward to working with the brilliant team here at bp to make sure that we’re delivering for our customers and growing our convenience retail business.”
The news comes BP has launched a new loyalty pricing programme to give customers exclusive discounts on retail store products.
