Waitrose is set to launch its first lunchtime meal deal across stores from this month.
The £5 offer will be available from 30 August and includes a main, side and a drink across a range of products such as sandwiches, sushi, salad, wraps, fruit, cereal bars, juices and smoothies, The Grocer reported.
Waitrose food-to-go buyer, Jennifer Moscardini, told the publication: “We’re really excited to be launching this meal deal within our food-to-go range.
“We know lots of our customers are heading into our shops to grab something for their lunch, so to be able to offer them a convenient, high-quality and great value meal deal is really important for us.”
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The move follows other UK supermarkets, including Asda and Sainsbury’s, which have expanded their food-to-go offerings in the past month.
Sainsbury’s has launched a new premium ‘Kitchen Deli’ fresh food-to-go range in 100 stores, featuring 13 products such as wraps, sandwiches, salads and ready meals, while Asda has unveiled a new food-to-go trial with the ‘Asda Food Hub’, which includes a wider range of sandwiches, wraps, salads and snacks in certain stores.
