Waitrose to offer £5 lunchtime meal deal for first time

Waitrose is set to launch its first lunchtime meal deal across stores from this month.

The £5 offer will be available from 30 August and includes a main, side and a drink across a range of products such as sandwiches, sushi, salad, wraps, fruit, cereal bars, juices and smoothies, The Grocer reported.

Waitrose food-to-go buyer, Jennifer Moscardini, told the publication: “We’re really excited to be launching this meal deal within our food-to-go range.

“We know lots of our customers are heading into our shops to grab something for their lunch, so to be able to offer them a convenient, high-quality and great value meal deal is really important for us.”

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The move follows other UK supermarkets, including Asda and Sainsbury’s, which have expanded their food-to-go offerings in the past month.

Sainsbury’s has launched a new premium ‘Kitchen Deli’ fresh food-to-go range in 100 stores, featuring 13 products such as wraps, sandwiches, salads and ready meals, while Asda has unveiled a new food-to-go trial with the ‘Asda Food Hub’, which includes a wider range of sandwiches, wraps, salads and snacks in certain stores.

This launch of the lunchtime meal deal also comes as Waitrose is to stock frozen products from Zizzi after the Italian brand secured a new contract with the upmarket retailer.
From 11 September, products such as Casareccia Pollo Piccante, Chorizo Carbonara and garlic bread will be available in around 250 UK stores.


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