Tesco and Morrisons have become the latest retailers to partner with Anya Hindmarch to launch The Universal Bag.
Designed by Hindmarch and manufactured by the Solent Group, the bag is reusable, durable, 100% recycled, recyclable and is guaranteed to last ten years.
The Tesco version, available from the end of July in 250 stores nationwide, will be available in the core brand colours of blue with red handles.
The Morrisons alternative can be purchased from mid-September from 400 stores in yellow with green handles, with both retailing for £10.
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These versions are the seventh and eigth editions and add to the lineup of earlier collaborations with retailers including Asda, Co-op, Sainsbury’s, Waitrose and Selfridges.
Since launching The Universal Bag project, collaboratively over 150 tonnes of virgin plastic has been saved from landfill.
Morrisons chief customer and marketing officer, Rachel Eyre said: “We’re thrilled to partner with Anya Hindmarch on The Universal Bag project and support such an important issue.
“We are committed to reducing our plastic use and were the first supermarket to introduce paper ‘bags for life’.
“It’s an issue our customers and colleagues are extremely passionate about so we are excited to see the Morrisons x Anya Hindmarch tote land in our stores and we will be proud to spot it out and about too.”
