Nisa retailers are to obtain additional marketing and monetary benefits as a result of the convenience retailers recent partnership with Just Eat.
Retailers that sign up through Nisa will receive a larger portion of the transaction fees, in comparison to what they would get if they had independently signed up, The Grocer reported.
As a result of the tie-up with the speedy delivery service, Nisa retailers will also be provided with in-store marketing support, including shelf talkers, posters, window and door stickers, as well as a dedicated telephone support team.
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Nisa chief operating officer John McNeill said: “With home delivery now forming a crucial part of many convenience businesses and making up a core part of the customer offer, we wanted to ensure we were providing our retailers with as many options as possible to increase sales opportunities from this avenue.”
Nisa became the latest retailer to collaborate with Just Eat earlier this month, adding to its portfolio of partners including Asda, Co-op, Iceland, Sainsbury’s, Booker Wholesale and One Stop.
The symbol group’s customers can now order items from participating stores for delivery in as little as under 30 minutes across thousands of household brand and own-label products.
