Morrisons has unveiled its seventh round of price cuts for the year as it looks to support customers through the cost-of-living crisis.
From today, shoppers will be able to save up to 15% on over 170 branded and own-branded food essentials and summer favourites.
The cuts are locked in price for at least eight weeks and include products such as Warburtons plain bagels, Morrisons’ Cumberland sausages, as well as Peroni Nastro Azzurro and Aperol.
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Morrisons chief customer and marketing officer Rachel Eyre said: “We’re committed to providing our customers with great quality products at affordable prices and this week we have announced our seventh wave of price cuts during 2023.
“These prices will now be held for at least eight weeks so our customers can plan their grocery budgets and see a positive difference in their pockets.”
Earlier this week, Morrisons revealed it was introducing its entry level Saver range inside its ‘Daily’ stores to provide more budget-friendly options to customers.
It builds on last month’s announcement that the supermarket was investing a further £26m into supporting its customers after slashing the price on 47 fresh food essentials and summer favourites.
