Myprotein has launched three new high-protein ice cream flavours exclusive to Iceland.
The new flavours from the sport nutrition brand include salted caramel, chocolate and vanilla, and are available at the frozen food retailer from 27 June, selling at £4.00 for 500ml.
Catering to the supermarket chain’s health conscious consumers, the new range contains 99 kcal and 10.9g of protein per each 1/3 tub serving.
The launch follows the success of Myprotein’s pre-prepared meals – where the ice creams will also be included in Iceland’s ongoing 3 for £10 multi-buy offer.
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Last month, Iceland and Myprotein trialled new frozen vending machines, with the first being introduced at the Fitness First gym in Wigan.
Each vending machine will be stocked with 10 different meals and has been designed with gym-goers in mind as each meal has 20-30g of protein or more.
“We’re constantly looking to bring fresh innovation to our customers,” group buying director at Iceland Foods, Andrew Staniland, said.
He added: “Following the success of Myprotein’s exclusive range at Iceland, it was time to introduce a nutritional dessert to the range, aimed at bringing delight to our fitness-loving audience, so they can enjoy a cooling, nutritional ice cream this summer.”
A spokesperson from Myprotein commented: “It was a matter of time before we expanded our range to include a sweet, nutritional item to the menu in collaboration with Iceland.”