Sainsbury’s is to donate 50p for every product sold in its Inspired to Cook range to Comic Relief, as part of its Nourish the Nation initiative to help tackle food poverty.
Running until 11 July, each 50p donation from the Big 4 grocer will help fund the provision of healthy food to families who are struggling in the UK.
Sainsbury’s hopes that the six-week donation drive will contribute at least £3 million to the Nourish the Nation programme, which first began last November with a £1.5m donation to Comic Relief, FareShare and other key redistribution partners.
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To support the initiative and inspire shoppers to cook at home using the 200-strong Inspired to Cook range, the retailer has created five dinner-time recipes.
These include a harissa chicken traybake, filo vegetable tart, jerk chicken, teriyaki stir fry, tofu salad and beef or meat-free tacos, each available via Sainsbury’s website.
“We are so proud to see the positive impact that the Nourish the Nation programme has achieved so far but we are also aware of the growing demand for accessible community food services up and down the country,” Sainsbury’s director of corporate responsibility and sustainability, Ruth Cranston, said.
“The donations from our Inspired to Cook range is just one of the ways we are working to further support the vital work of Comic Relief, while also inspiring our customers to explore new simple, tasty and nutritious meals to add to their weekly repertoire.”
Comic Relief CEO, Samir Patel, added that communities now need support more than ever as millions of people across the country continue to face the most difficult times in their lives due to rising costs of living.
“We are hugely grateful to Sainsbury’s for their support in helping us reach more people struggling with access to food at this crucial time, here in the UK and internationally.”