Waitrose have launched their new own-label coconut oil, the first of its kind in the UK, which is both organic and Fairtrade.
The coconut oil from the upmarket retailer has been produced by the Sonmic Organic and Natural Farmers’ Association (SONFA), and supports Sri Lankan farmers to enable them to invest in their farms, communities and environment.
Fairtrade works with the coconut farmers to ensure they receive a fair price for their crops, and the Fairtrade producer networks offer farmers training on environmentally friendly pest control, biodiversity and sustainable agriculture.
The Waitrose Duchy Organic product also provides a donation to The Prince of Wales’s Charitable Fund.
Earlier this month, Waitrose was given a boost after sales of its Duchy Organic products soared ahead of King Charles III’s Coronation.
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It also comes as Waitrose has become the first UK supermarket to sell a refill pouch for olive oil, furthering its sustainability goals.
“We are proud to be the first supermarket to launch a 100% Fairtrade own label Coconut Oil,” Waitrose buyer Tom Shiel said.
“Alongside great quality and taste, the product supports the Sri Lankan farmers who produce the coconut oil to invest in their farms, communities and protect their environment.”
Fairtrade Foundation partnerships director Kerrina Thorogood added: “We applaud Waitrose and SONFA for their collaborative effort to bring this brilliant new Fairtrade product to UK supermarket shelves.
“Thanks to the Fairtrade Premium that farmers receive for their certified products, SONFA have completed projects such as repairing the village’s community centre, which was also a pre-school for the farmers’ children.
“Previously the children weren’t able to attend classes on rainy days due to poor insulation and leaks.”
“However, the building and school equipment have now been renovated, and they can afford to pay the salary of the preschool teacher. We’re delighted that Waitrose’s new partnership with SONFA will allow them to contribute to this vital work.”