Pimms and cucumbers top Tesco’s list of most sold Coronation week items

Pimms and cucumbers were among the food products that saw the largest spike in sales at Tesco during the Coronation weekend.

According to insight platform Dunnhumby’s media director Lee Roberts, the UK’s biggest grocer sold 2.5 million cucumbers and 1.7m bottles of Pimms across the weekend that King Charles III was crowned.

Sausage rolls were also popular by Brits over the period with 700,000 sold, while 650,000 packets of pork pies and 350,000 packs of scotch eggs were bought, Roberts told Advertising Week Europe.

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Eggs were also found to be the most searched item on the supermarkets website.

Those enjoying afternoon tea celebrations purchased a total of 700,000 scones from Tesco, alongside 350,000 pots of clotted cream, 60,000 Victoria sponge cakes and 300,000 pots of trifles.

This comes as UK grocery sales over the week soared by £2.8 billion, exceeding levels recorded for the Platinum Jubilee week last summer, according to new data from NIQ.

During the week ending 6th May 2023, Coronation party accessories sales syrocketed by 107%, while sparkling wine and champagne sales were up 70%.

In the run up to the event, Big 4 grocer Asda also found that online searches for ‘Coronation Celebration’ surged by over 500% on its online webpage.



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