Co-op is targeting almost a third (30%) of the UK online quick convenience market from store to door.
By the end of this year, the convenience retailer estimates that more than 80% of the UK population will have online access to its groceries via its online shop and with partners including Just Eat, Deliveroo, Uber Eats and Amazon Prime.
Co-op is also continuing to expand its autonomous grocery delivery partnership with Starship Technologies.
The collaboration now sees self-driving robots collecting and supplying orders in Bedford, Cambridge, Milton Keynes, Northampton, Leeds and Greater Manchester.
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The retailer’s latest ambition comes as its partnership with Just Eat is set to deliver increased online availability as it reaches almost 1,000 stores by the end of May.
“Co-op is combining physical and digital routes to market stores to further expand and grow its online reach,” Co-op eCommerce director, Chris Conway said.
Through the expansion of its quick delivery services last year, Co-op saw its online revenues grow by 24%.
Conway added that as the retailer’s stores are “located in the heart of local communities,” Co-op will “continually look to create increased flexible options online.”
