Walkers has moved closer to achieving its goal of reducing the levels of fat, salt and sugar in its portfolio, as 30% of sales are now from healthier snacks.
The crisp brand looks to see 50% of snack sales coming from healthier alternatives by 2025 and as part of this, it is targeting 30% to come from products that do not classify as HFSS and 20% from snacks sold in portions of 100 calories or less per packet.
This comes after a year of an initial three-year investment of £35 million to drive product innovation and reformulation, with two thirds of the new products launched by Walkers last year not classified as HFSS.
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Non-HFSS snacks now account for 15% of its overall sales and a further 15% for portions of 100 calories or less.
“Walkers has long been a leader in the development of healthier snacks, and last year we stepped up our efforts, setting our boldest ambition yet. I’m immensely proud of how far we’ve come in a year by reshaping our portfolio,” PepsiCo UK and Ireland general manager, Jason Richards said.
He added that Walkers achieved this “through a combination of innovation with new products,” reformultation of its Walkers Baked and Doritos Dippers, and by “offering a broader range” of its brands in portions of under 100 calories or less.
“This shows there’s an increasing appetite for healthier choices in the UK. We know there’s more work to do, and we remain confident that we can reach our ambition, dramatically shifting our snacks portfolio towards healthier alternatives.”
