Plant-based meat brand, Heura has unveiled a new patent-pending technology that generates never-achieved nutritional values without the need for food additives or E-numbers.
Derived from its Good Rebel Tech platform, Heura’s first proprietary technology is based on a novel thermomechanical technique, which uses heat and mechanical energy to shape or modify a material’s properties.
As a result, the brand can create plant-based products with unprecedented nutritional value, including more quality protein, low fat and a short ingredient list.
This comes as Heura looks to create a superior sensory experience with high-value nutritional products in categories where it hasn’t yet been technologically possible.
The techology will be targeting the most challenging plant-based food categories such as deli meats, whole cuts and dairy products, with new innovations set to hit shelves in the third quarter of 2023.
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“While plant-based foods have taken great leaps forward the past few years, poor quality nutrition associated with processed foods has been a major barrier in its growth,” Heura CEO and co-founder, Marc Coloma said.
“Our new patent-pending technology is here to redefine food processing and accelerate the plant-based protein transition.
“By focusing on high nutritional values with clean labels, we are not only creating an unprecedented competitive advantage, but also offering a new level of animal meat successors, foods that are superior to their traditional meat counterparts.”
Heura science and technology director, Isabel Fernandez added that Heura’s goal is “ambitious.”
“We are not aiming for small, incremental advancements based on cumulative improvements on what already exists, but rather exponential progress from breakthrough innovations.
“Those great problems can only be solved by research in the diverse, relevant scientific fields to jointly develop new fundamental understanding and technological innovations to address a common challenge.”
