Tesco has partnered with Asian food brand, KellyDeli to launch a new multi-concept food offer, ‘Kelly’s Market’.
The ‘World Food Made Local’ collaboration will see Tesco offering five food concepts including CKN + BAO, Dos Mexicanas, BamTuk, My Little Dim Sum and Little Moons mochi from the owner of sushi brand, Sushi Daily.
There will be more than 60 menu options available such as dim sum, loaded nachos, chicken and waffles, and hirata bao buns, with 21 vegan dishes.
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The first store is to open in Wokingham today (29 March), with nine more following throughout 2023.
All food will be prepared in stores, with both online delivery and click and collect available.
“We’re proud to partner with the UK’s biggest retailer to launch Kelly’s Market, pushing the boundaries of hot serve food in-store and bringing a choice of world cuisine to consumers through multiple channels,” KellyDeli UK managing director, Ian Roberts said.
“Consumers will be able to purchase hot or cold food-to-go in-store at select UK Tesco supermarkets, as well as via click & collect and delivery aggregators.”
Last month, the leading retailer closed all remaining fresh food counters with the spaces being repurposed to “better reflect customers’ needs”, following “a significant decrease in demand” over the last few years.
