Aldi bosses are looking to raise £100,000 for charity by running the London Marathon dressed as the discount grocer’s caterpillar cake, Cuthbert.
Group managing directors, Dan Ronald and Oliver King, as well as managing director, Graham Hetherington will be taking on the 26.2 mile course this April in the three-person costume.
All donations will be provided to one of Aldi’s principal charity partners, Teenage Cancer Trust.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
“Seven young people aged between 13 and 24 are diagnosed with cancer in the UK every day and Teenage Cancer Trust works tirelessly to make sure they don’t face it alone,” Ronald said.
“All the highly-trained expert staff and specialist cancer units they provide in NHS hospitals across the UK need our support and we want to raise both money and awareness for this vital cause.”
King added: “There is no better way to show our support for this fantastic charity than by proving that Cuthbert, everyone’s favourite caterpillar cake, can take on one of the world’s most famous marathons.
“But, running a marathon attached to each other is going to be really hard so we’ll certainly be ‘Colin’ on everyone’s support as we crawl to the line.”
In 2021, M&S launched legal action against the discount retailer, accusing it of infringing its trademark with the Cuthbert the Caterpillar cake and claiming it was too similar to its own Colin the Caterpillar cake design.
However last year, both parties reached a settlement through a “confidential agreement” over the copyright dispute.
