Uber Eats has partnered with BBC Good Food and olive magazine that will enable shoppers to quickly buy full ingredient lists or missing recipe items.
The partnership with Immediate Media Co, parent company of the popular food magazine, means home cooks across the UK have the option to order ingredients from over 15,000 BBC Good Food and olive magazine recipes for rapid delivery via Uber Eats.
It will integrate over 15,000 recipes on BBC Good Food’s and olive’s website, with the ability to order from one of Uber Eats’ 7,000 grocery and convenience partners in the UK.
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“At Uber Eats our mission is simple, we want people to be able to get anything at the touch of a button,” head of commerce at Uber Eats UK, Alex Troughton said.
“Our new partnership with Immediate Media will allow millions of people looking to make recipes from scratch at home with a quick and easy way to purchase the full ingredient list or just a missing item.”
Head of strategic partnerships at Immediate Media, Dany Dantas commented: “BBC Good Food has been the UK’s most popular food brand in the last 30 years with its thoroughly tested recipes reaching over 50 million users annually.
“Our mission is to inspire and help people across the nation cook recipes in the easiest way possible and so launching this shopping functionality with Uber Eats, the UK’s largest grocery delivery provider felt like a positive partnership,” Dantas added.
Meanwhile, in California, A US court has ruled that takeaway giant Uber can continue treating their workers as independent contractors in the state of California.
Last year, Iceland partnered with Uber Eats to launch a rapid grocery delivery service to its customers across London.
Promising to deliver orders in as little as 20 minutes, the expansion saw the ‘Uber Eat Market’ using Uber’s technology along with the frozen food retailers infrastructure.
