Philadelphia hijacks street signs and OOH ads in latest campaign

Cream cheese brand Philadelphia has unveiled a new campaign in a bid to ‘remind’ shoppers that meals are ‘Simply Better with Philadelphia’.

The campaign – created by Ogilvy UK – will see the Mondelez-owned brand hijack lunch-themed street signs up and down the country to drive home the message that ‘Bread Street’, for example, would be ‘Simply Better with Philadelphia’.

Read more on Marketing Beat.

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