Philadelphia hijacks street signs and OOH ads in latest campaign

Cream cheese brand Philadelphia has unveiled a new campaign in a bid to 'remind' shoppers that meals are 'Simply Better with Philadelphia'.
MarketingNews

Cream cheese brand Philadelphia has unveiled a new campaign in a bid to ‘remind’ shoppers that meals are ‘Simply Better with Philadelphia’.

The campaign – created by Ogilvy UK – will see the Mondelez-owned brand hijack lunch-themed street signs up and down the country to drive home the message that ‘Bread Street’, for example, would be ‘Simply Better with Philadelphia’.

Read more on Marketing Beat.

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Philadelphia hijacks street signs and OOH ads in latest campaign

Cream cheese brand Philadelphia has unveiled a new campaign in a bid to 'remind' shoppers that meals are 'Simply Better with Philadelphia'.

Cream cheese brand Philadelphia has unveiled a new campaign in a bid to ‘remind’ shoppers that meals are ‘Simply Better with Philadelphia’.

The campaign – created by Ogilvy UK – will see the Mondelez-owned brand hijack lunch-themed street signs up and down the country to drive home the message that ‘Bread Street’, for example, would be ‘Simply Better with Philadelphia’.

Read more on Marketing Beat.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

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