Häagen-Dazs has partnered with world-renowned pastry chef Pierre Hermé to launch an exclusive new ice cream range with macarons.
The unique collaboration between the luxury ice cream maker and ‘The Picasso of pastries’ teamed up to bring a French touch to two classic flavours: strawberry & raspberry and double chocolate ganache.
The new releases have already landed on shelves in Asda, and will be followed by a wider grocery and wholesale roll-out in March.
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Available in pint and mini cup formats, the collection is a “love story of ice cream and macaron with Parisian flair”, the ice cream brand said.
The high-profile partnership is set to be Häagen-Dazs’ biggest NPD launch ever, bringing innovation by adding Pierre Hermé macaron’s signature almond flavour to the ice cream.
The Häagen-Dazs and Pierre Hermé 2023 collection is available globally starting with select retailers in UK & France from February 2023, which will then be followed by a wider launch across Europe, Asia, Latin America, and Middle East in spring-summer.
“Pierre Hermé is celebrated for his exquisite macarons and together with the iconic ice cream of Häagen-Dazs, a new era of magical indulgence is here,” head of Häagen-Dazs UK, Jose Alvez said,
“The partnership showcases the true craftsmanship of both brands; passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences,” he added.
Pierre Hermé also offered his thoughts: “I am very excited and proud of our new collaboration. For the past 20 years, I have constantly been creating and reinterpreting my macaron recipes, which is my favourite creative terrain.
“My macarons are my identity so to put them in an ice cream I needed to work with the very best,” he said.
“Häagen-Dazs is just as passionate as me when it comes to quality, taste and crafting things in a new way so collaboration was established from the first bite.”
It comes as Ferrero Rocher UK is launching a new range of premium ice creams with Raffaello.
