Heinz is launching a trio of new products, combining its signature mayonnasie with mustard, sriracha and BBQ sauce.
Named the ‘mayo mashups’, the new flavours are being introduced after more than 81,000 Brits voted and over 66,000 people said they wanted Heinz to mix its mayo with other sauces.
The new additions are named MayoRacha, MayoMust and MayoCue, and all three sauces are available in Asda stores nationwide from today for £3.39 (400ml).
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It follows the success of its ketchup and mayo Mashup in 2019– named Saucy Sauce – now available in all major retailers.
Heinz MayoCue will be available in Asda exclusively for 12 months, while Heinz MayoRacha and Heinz MayoMust will be available in wider retailers from early April.
According to over 2,000 people surveyed by the FMCG brand, with two thirds of Brits (63%) have two or more bottles of sauce on the table with each mealtime.
Brits are also pushing boundaries with their saucy blends, with respondents telling Heinz they even like to combine mayonnaise with jam or apple sauce.
“We love that people are getting creative with their sauce combos. So, we placed the power in the hands of the public to decide what Mashup we should create next,” senior brand manager at Heinz, Wendy Lin said.
She added: “A quick dollop of our MayoRacha, MayoMust or MayoCue is all it takes to level-up mealtimes and get your tastebuds tingling.
“Our Mashupz are the perfect companion for pizza crusts, chips, burgers, sandwiches, sushi lunches and so much more,” Lin commented.
The news comes as Heinz is raising its prices for the second time in less than a year, following its public dispute with Tesco over passing increased production costs onto customers, despite the ongoing cost-of-living crisis.
