Asda to lose B&Q store concessions as partnership ends

B&Q’s concessions in Asda’s stores across the UK are set to be removed as the DIY retailer focuses on its smaller-format high street stores.

The partnership which first began in 2020, is now set to end as concessions in eight of the Big 4 grocer’s superstores will be closed from 11 March, according to reporting by Retail Week.

An Asda spokesperson said: “Following a test-and-learn trial between B&Q and Asda, both businesses will continue to build on the learnings but will not be continuing with the concessions in Asda stores.

“The proposition was well received by customers and Asda will use the lessons learned to help inform its wider concessions strategy.”

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The move is expected to affect 57 members of staff, who will be offered alternative employment at B&Q’s stores.

Speaking of the partnership with Asda, B&Q businesses strategy and development director, Chris Bargate told Retail Week: “The things we’ve been focused on over the last few years is testing and learning is really important for us.

“We’ve definitely got to speculate and work through what customers respond best to, and in the format space that’s really true.”

Bargate added: “We’ve tried a whole bunch of different stuff and we’re now doubling down our efforts on this Local concept because we think it’s got real potential across the UK.

“As a result of that doubling down, we’re making the decision to terminate our partnership with Asda. We’re now just focusing our efforts on these smaller-format stores because we think this is where the bigger opportunity is.”



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