Tesco launches frozen plant-based range for Veganuary

Tesco has added five new vegan products to its Plant Chef frozen food range in time for the annual Veganuary pledge.

The leading retailers new plant-based offerings include Meat-free No-Chicken Breasts, Meat-Free Hot Dogs, Fish-Free Cakes with Melt, Fish-Free Goujons and Meat-Free No-Chicken Garlic Kievs.

Each of the vegan main meals range from £1.75 to £2.30 and look to provide shoppers with a wider variety of plant-based food.

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“Gone are the days when frozen food options consisted solely of frozen peas and carrots – there’s never been more choice or innovation in the sector,” Tesco executive chef, Jamie Robinson said.

“We’ve launched everything from frozen rice to avocado chunks and are now expanding our Tesco Plant Chef frozen food range so customers can easily find plant based alternatives to their usual family favourites in the frozen aisle.”

This comes as Tesco data found that a fifth of UK adults who have not previously bought frozen food started to do so to save money, while a third have purchased more frozen food in the past few months amid the cost-of-living crisis.

For 34%, buying frozen food has also helped to cut back on food waste.

Robinson added: “Aside from frozen foods, the wider Plant Chef and Wicked Kitchen ranges available exclusively at Tesco ensure customers have access to a huge variety of plant based products and inspiration for new meals at great price points, so everyone’s can try something new this Veganuary.”

This comes as sign-ups to Veganuary this year hit a record rate at one person every 2.4 seconds as more Brits look to try out a vegan diet.



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