Morrisons appoints Leo Burnett as its new creative agency

Morrisons has appointed Leo Burnett as its new creative agency of record, following a competitive pitch.

The news comes months after the supermarket chain launched a review of its agency account in a bid to address the changing role of supermarkets in consumers’ lives. The review was announced days after it was revealed that Aldi had overtaken Morrisons as the UK’s fourth largest grocer.

Read more on Marketing Beat.

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