Lidl unveils additional Christmas media activations including Spotify partnership

Lidl has continued to market itself this Christmas by unveiling a range of innovative media activations, including a ‘first-of-its-kind’ Spotify sponsorship and a bespoke digital game launch.

Following on from the launch of its 2022 Christmas advert – featuring Lidl Bear – the discounter has partnered with Spotify to become the first-ever sponsor of its ‘UK Christmas Number 1s’ playlist.

Read more on Marketing Beat.


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