Lidl unveils additional Christmas media activations including Spotify partnership

Lidl has unveiled a range of innovative Christmas activations, including a 'first-of-its-kind' Spotify sponsorship and a bespoke digital game launch.
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Lidl has continued to market itself this Christmas by unveiling a range of innovative media activations, including a ‘first-of-its-kind’ Spotify sponsorship and a bespoke digital game launch.

Following on from the launch of its 2022 Christmas advert – featuring Lidl Bear – the discounter has partnered with Spotify to become the first-ever sponsor of its ‘UK Christmas Number 1s’ playlist.

Read more on Marketing Beat.


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Lidl unveils additional Christmas media activations including Spotify partnership

Lidl has unveiled a range of innovative Christmas activations, including a 'first-of-its-kind' Spotify sponsorship and a bespoke digital game launch.
DiscountersMarketingNews

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Lidl has continued to market itself this Christmas by unveiling a range of innovative media activations, including a ‘first-of-its-kind’ Spotify sponsorship and a bespoke digital game launch.

Following on from the launch of its 2022 Christmas advert – featuring Lidl Bear – the discounter has partnered with Spotify to become the first-ever sponsor of its ‘UK Christmas Number 1s’ playlist.

Read more on Marketing Beat.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

DiscountersMarketingNews

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