Aldi’s CEO Giles Hurley has revealed the discount supermarket has ‘big plans’ to extend its existing click and collect initiative in 2023.
Speaking to The Sun, Aldi’s chief executive Giles Hurley said the supermarket was gearing up for its biggest Christmas on record, as the cost-of-living crisis has prompted shoppers to switch to cheaper discount supermarkets.
In September, the German discounter overtook Morrisons to be crowned the UK’s fourth biggest supermarket, which then welcomed an additional 1.65 million customers in the 12 weeks leading up to 2 October.
In January, Aldi ditched Deliveroo deliveries and is now concentrating on its own click-and-collect service, which is currently running in 200 of its UK stores.
Hurley says “watch this space” when it comes to rolling out click and collect further.
“Online grocery spending might have slowed, but it’s still 11% of the food market, it’s still going to be important,” he said.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Hurley believes that Aldi’s success is largely down to its smaller stores and grocery ranges, as while 90% of what it sells is own-brand, it can generally sell groceries for less.
“We might be in the ‘Big Four’, but we will never be part of that club, we’re focused on our model,” he said. “We are committed to not being beaten on price.”
As Aldi gained more of the UK market share amid the cost-of-living crisis, Tesco and Sainsbury’s launched price-matching schemes in a bid to compete with the lower prices.
2 Comments. Leave new
ALDI – CEO
Complaint regarding the Crawley Store
Please note that the comment in this article that you are extending the ‘Aldi click and collect’ is utter nonsense. The Crawley store have decided to remove this facility from their store, and as I believe this is one of the best performing stores in the UK with regards to click and Collect. It makes no sense why you say we are expanding this facility and then Crawley decide to remove this facility.
This is not ideal
One very unhappy customer
This is nonsense! I’ve just found out that Newton Abbot is also going to be withdrawing its click and collect service as of the end of June! Why??? What’s the explanation? Most disappointing and utterly inconvenient.