Big 4 grocer Asda has become the first UK supermarket to embrace the growing frozen raw pet food market.
The supermarket – which is currently on a mission to grow market share – is launching the selection of frozen raw food in partnership with leading brands from the across the sector including Poppy’s Picnic, Wilsons Pet Food, Billy & Margot and Nurture Them Naturally.
As a result, customers will now be able to choose from a range of high-quality frozen food for their dog or cat, including ‘Power Balls’ from Poppy’s Picnic, portioned balls of raw meat which “are ideal for anyone embarking on a raw diet.”
“The launch marks a significant innovation milestone in the evolution of our Pet Care,” said strategic partnerships lead Chris Richards.
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“As more customers look for high quality and nutritious alternatives for their pets, we’re delighted to be collaborating with our partners to offer an exciting range of frozen raw pet food.”
The supermarket, is also expanding its ambient pet care ranges, adding new partner YuMove, which offers joint supplements for dogs, and a selection of treats and rewards from leading brands. As the UK’s leading animal supplement brand it is usually only available from specialist retailers.
The ranges will be available from select stores, including Minworth, Queslett, West Bridgford, Gateshead, Eastlands and Caerphilly.
