Online-only grocer Ocado has reported a spike in interest for vegan Christmas food, as shoppers begin to plan their festive fresh food shop for the big day.
In the past week, Ocado revealed searches for ‘Christmas vegan’ have more than tripled, rising by 389%
According to the data, searches for ‘Christmas vegan’ have risen by 389% week on week since 1 December.
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Although the popularity of both vegan and vegetarian options are on the rise, the online-only grocer stated searches for ‘Christmas vegan’ now outweigh those for ‘vegetarian Christmas’.
Searches for ‘vegetarian Christmas’ have also risen by 84% WoW, with 29% Ocado customers revealing planning a vegan centrepiece, compared to the same period last year, with a further 15% revealing they will be opting for a vegetarian centrepiece.
“Gone are the days of nut roast and veg being the only solution for a vegan Christmas dinner, as the options now available on Ocado are at an all-time high,” Ocado vegan and continental deli buyer Beth Vickerman said.
“We’re also seeing the serving size of vegan festive centrepieces increase, with more options that feed 3-4 people as opposed to single servings, as families and friends try plant-based together.”
