Online-only supermarket Ocado has launched a new supplier insights product to help drive sales and increase revenue as the first new release from its new B2B supplier, Beet by Ocado.
A market-leading proposition, Beet Insight will give suppliers access to what Ocado describes as the ‘deepest’ and ‘broadest’ customer shopping insights available in the UK.
Created using Tableau – the analytics platform for Salesforce – Beet Insight will replace Crunch, the previous insights service used by Ocado. deliver
Making the most of the in-house data available, suppliers will also have access to the same market-leading data and customer insights as Ocado’s buying team, helping them to facilitate further collaboration.
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The launch of Beet Insight will also support suppliers looking to drive efficiency and growth, while exceeding customer expectations in terms of weekly reporting and strategic investment decisions. The retailer says that on average, suppliers which have used these insights previously have grown 4% more than competitors.
The new product allows suppliers to access six modules including performance, promotions, customer behaviour, operations, web analytics and Zoom by Ocado, its rapid delivery service.
“Our market-leading customer data has long been the heartbeat of our business, allowing us to react to trends in real time and make impactful, data-driven decisions,” Ocado Retail head of supplier services, Jack Johnson said.
“We are delighted to be launching Beet Insight, the first product under our new Beet by Ocado supplier offering, providing our suppliers with access to rich customer insights.
“With Tableau’s best in class visualisation capabilities, together with our market-leading insights, we empower suppliers to quickly identify opportunities to grow their brands and optimise their strategy on Ocado to maximise their commercial performance.”
This comes as Ocado is launching a new on-pack technology trial that claims to be a “breakthrough moment” in how online retailers tackle single-use plastic.
Designed to support the existing digital deposit return scheme (DDRS), the latest product packaging marks the first time an online-only retailer has introduced a scheme like this.
