Tesco has partnered with Sensodyne to produce a new campaign which aims to provide an opportunity for customers to support Children’s Health Foundation Ireland while doing their weekly shop.
The campaign, named “This Pack Gives Back”, aims to target consumer beliefs, values, and missions that align with their own when purchasing certain brands.
For every pack of Sensodyne toothpaste bought between November 22nd and December 19th, the toothpaste brand will donate 25c (22p) to the children’s charity.
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British manufacturer, healthcare brand and parent company Haleon say they are “committed to driving change through purpose,” which is why they have teamed up with the UK’s leading retailer to support Children’s Health Foundation Ireland.
The charity has a goal to raise funds to support sick children and their families in hospitals and urgent care centres in areas of Ireland including Crumlin, Temple Street, Tallaght and Connolly.
The campaign applies to all Sensodyne toothpastes within the Repair & Protect, Nourish and Sensitivity & Gum ranges.
During the promotional period, shoppers can save €2.25 (£1.94) on these toothpastes by using a valid Tesco Clubcard.
“We are so privileged to be working with an organisation like Children’s Health Foundation Ireland who do so much, from funding vital life-saving equipment and providing essential patient and parental support, to making ground-breaking paediatric research possible,” oral care customer marketing manager at Haleon, Clodagh Hennessy said.
She added: “This is just one step that Haleon is taking to reach its goals around making better everyday health more inclusive for everyone.
“We want to positively impact people living in the communities we actively operate in, using our background in healthcare science to uncover the health issues people face on a daily basis.
“More importantly, we want to shine a light on the charities that work hard to support those in need on a day-to-day basis, such as Children’s Health Foundation Ireland,” Hennessy said.
The news comes as Tesco enters into a trial with a selection of leading toothpaste brands in a bid to remove unnecessary packaging, including Colgate, Oral B, Sensodyne, Aquafresh and Corsadyl.
