Bertinet Bakery has launched a new Sliced Sourdough recipe as it becomes the first major bread brand to feature the Real Bread Campaign Sourdough mark.
The new recipe, which features a ‘sandwich and toaster-friendly’ format will land across the brand’s White, Malted Wheat and Seeded Sliced sourdough rolling out across Waitrose stores and via online-only supermarket Ocado.
Also launching with a disruptive new packaging design, this will feature the Real Bread Campaign Sourdough mark which notes the product as a genuine sourdough made with a traditional fermentation process and no artificial additives.
“Bread is a huge part of our diets and we believe the good stuff shouldn’t be reserved for special occasions. Our new recipe takes the goodness of genuine sourdough to the next level with softer, sliced everyday format that includes more diverse flours to enhance nutrition and taste benefits,” Bertinet Bakery managing director, Dan Barrett said.
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“Our new disruptive packaging shouts about the better quality everyday sliced option directly in the bread aisle. We are championing Real Bread that is not only better-tasting, but better for us, due to our baking craft and the integrity of the ingredients we use”.
Real Bread Campaign co-ordinator, Chris Young added: “Sourdough isn’t a look, taste, shape or style, it’s a process. We continue to lobby for a legal definition of sourdough so that the word can only be used to market additive-free products made by that process.
“In the meantime, shoppers should always read the label and keep an eye out for The Sourdough Loaf Mark because there’s a lot of sourfaux out there. Of more than 100 bakeries signed up to The Loaf Mark scheme, Bertinet Bakery is the only one using The Sourdough Loaf Mark on loaves that can be found in supermarkets.”.
