Koppaberg adds new flavour to seasonal spiced cider range
Koppaberg has launched a new Spiced Blackberry flavour, adding to the beverage brands seasonal cider selection.
The drink described by the brand as “sweet and tangy blackberry paired with warming cinnamon” which can be served warm or cold, comes as according to VYPR consumer research, 57% of fruit cider drinkers list berry as one of their favourite flavours.
“Kopparberg is famous for its fruit flavours and our winter range has been specially crafted to deliver all the flavour Kopparberg is famous for with a cinnamon twist, whether it is enjoyed warm or chilled,” Koppaberg head of marketing, Rob Salvesen said.
“Inspired by the northern lights, we designed the spiced variants’ new look using rich purple and autumnal brown colours to bring a sense of warmth and cosiness while standing out from the full range as a special seasonal treat.”
Available from Big 4 grocers Tesco, Asda and Sainsbury’s, the launch of Koppaberg’s Spiced Blackberry comes as its Spiced Apple flavour is set for a revamp with a fresh new look for the festive season.
Found via the same supermarkets as the brand’s newest berry addition, the Spiced Apple cider is also available in Morrisons as of mid-October, with both flavours retailing from £1.95 per 500ml bottle.
