Spar is launching a new customer focussed initiative to grow its brand and get its best own-label ranges into maximum distribution across its estate.
Looking to focus on increasing its own-label penetration, overall category growth and commercial delivery, the convenience chain‘s ‘Spotlight’ product list includes over 100 of its own-brand lines.
Rolling out this month, the initiatives products categories including fresh, frozen, grocery, impulse, as well as beer, wine and spirits.
“Our Spotlight initiative is all about shining a light on the very core of our Spar brand range – the own label products that customers expect to find in every store, which deliver on quality, value, and margin,” Spar UK head of brand, Jamie Seymour said.
“Having a strong own brand is necessary. It is our unique selling point and should be non-negotiable. To be able to offer an excellent product that has the same name as the store fascia, is critical.”
He said that “having a truly credible and compelling proposition” for the brand will be “the single best opportunity” to drive its footfall and gain customer loyalty.
Seymour added: “By offering a value for money own label range and layering in differentiation through choice, hero category excellence, and regional expertise, we will stand out for our customers, and keep them coming back for more.”
