Milkshake and dairy brand Shaken Udder has appointed Jo Abram as its new marketing director.
Looking to grow the brand and unlock its full potential, Abram comes from a background working in several marketing roles across the food and drink industry.
Prior to her new appointment, Abram was positioned as head of marketing for cereal brand Eat Natural and has worked as interim marketing manager at Nestlé owned Osem, as well as marketing manager at Yoplait UK.
She has also previously held roles at food manufacturer General Mills and at beer brand, Heineken UK.
Speaking of her new appointment, Abram said: “I’m thrilled to be joining the Shaken Udder team.
“At the core is a fantastic tasting product with a great story and great values, and I can’t wait to help more consumers discover our brand.”
This news comes as Shaken Udder unveiled its HFSS compliant dairy-free shakes, Shaken Other last week.
Created to comply with regulations on high in fat, salt or sugar (HFSS) products, the reformulated recipes and now available in strawberry and chocolate 330ml bottles.
