Chapel Down Group appoints former Carlsberg marketing VP as new CMO


Chapel Down Group has appointed Liam Newton as its new chief marketing officer to lead the next phase in developing the brand.

As part of his new role at the wine producer, Newton will also be responsible for all aspects of marketing with his remit including Chapel Down Group’s Direct-to-Consumer Ecommerce business as well as its visitor experience in Tenterden, Kent.

Prior to his current appointment, Newton has worked in a range of roles within the beverage sector and was most recently the vice president of marketing for Carlsberg Group, a position he held for five years.

Others include marketing director at Bacardi Brown-Forman, brands director at AB InBev and head of brand marketing at Nestlé Rowntree.

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Throughout these roles, Newton has managed a portfolio of drink brands such as San Miguel, Grey Goose, Bombay Sapphire, Jack Daniels, as well as Bacardi and Carlsberg.

“I am delighted that Liam will be joining Chapel Down. He is a first class marketer with a great track record in building premium drink brands and leading the development of high-performance marketing teams,” Chapel Down CEO, Andrew Carter said.

“Building Chapel Down into an iconic British brand is at the heart of our company strategy so I’m excited that Liam will be joining our business at this stage of our development.”

Newton added: “Few brands have as exciting a future as Chapel Down, with the reputation of English wine growing and an increasing number of consumers discovering the excellent quality of our sparkling and still wines.

“I look forward to working with Andrew and the talented team at Chapel Down to build it into an iconic brand of the future.”



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