Central England Co-op (CEC) has reached a milestone, having saved over 100,000 meals from going to waste through its partnership with food saving app, Too Good To Go.
The joint initiative offers CEC’s customers the option to purchase a Magic Bag at the end of the day filled with a surprise selection of discounted food.
Still running across its over 260 stores, shoppers and members with the Too Good To Go app can pick up a Magic Bag from their local CEC for £4, which includes at least £12 worth of food.
As a result of the partnership having stopped 100,000 from going to waste, 250,000 kg of CO2e has been also been saved, adding to the symbol group‘s goal of being carbon neutral by 2030.
“These products are still high quality items that customers want, and it is a great solution if people are able to utilise them the same say or can freeze them to use them at a later date,” CEC head of trading operations, Claire Koziol said.
“A big benefit from our our point of view is that we are reducing food waste even further and it’s fantastic that after one year of the partnership with Too Good To Go we’ve now hit the milestone of 100,000 meals saved. It is making a major difference in our aim to create a sustainable society for all.”
Too Good To Go managing director UK and Ireland, Sophie Truman added: “Central England’s Co-op’s ongoing commitment to fighting food waste has made them the perfect partner for us, and it’s amazing to see the significant impact we are driving together.
“At Too Good To Go, we want to make it simple and easy to access quality food for a more affordable price, and to do so in way that does right by our planet too.
“There are huge benefits to tackling food waste, both for our environment and for individuals’ spending, and I can’t wait to see our partnership with CEC continue to flourish as we rescue even more good food from going to waste.”
