Mash Direct has reported a successful potato harvest this year, despite the summer’s dry weather and droughts which stunted crops across the UK.
The prepared veg brand, which grows six different types of potato, will continue to harvest into October and use the crop to create its potato products including Mashed Potato and Curry Chips.
The company is expecting up to a 30% rise in potatoes harvested this year, due to the “careful planting of the right varieties and a fortunate mix of sunshine and showers.”
Mash Direct recently secured new listings with leading retailer Tesco, which includes their balsamic potatoes and Peri Peri Fries.
Tom Bradshaw, deputy president of the National Farmers Union (NFU), said he would be surprised if national potato yields were “anything but well below average.”
Mash Direct chairman and founder, Martin Hamilton, said: “It’s been yet another tough year for everyone in the farming community, and not least for consumers too with rising costs on the horizon.
“Potatoes are so versatile and an ingredient we’re proud to have at the core of our offering of vegetable side dishes, and as we look ahead to autumn and winter, we hope potatoes will be back on the menu for UK baskets in their droves,” Hamilton added.