Which? is expanding its Great Value endorsement as the consumer champion commits to helping shoppers save more money during the cost-of-living crisis.
The consumer choice promoter is assisting brands to signpost best value products it finds through its robust testing system, which allows households to find everyday items for a lower than average price in any category.
The expanded Great Value badge joins Which?’s ‘Best Buy’ and ‘Don’t Buy’ labels, both of which have helped to influence the public’s spending behaviour and improved the authenticity of hundreds of items.
Which? also launched the ‘Eco Buy’ endorsement in 2020 to help consumers choose the most sustainable products and services.
“In the current economic climate, we believe that it’s important to signpost products that offer excellent value for money to hard-pressed consumers,” head of endorsement scheme at Which?, Parisa Atoufi said.
“That’s why we’ve added the Which? Great Value accolade to our range of endorsements.
“For brands with products that have been recognised by the scheme, adding the Which? Great Value logo to your marketing and point-of-sale can help shoppers to make confident and informed choices.”
