Iceland’s The Food Warehouse has announced it will be creating up to 40 jobs as it launches its second supermarket store in Northern Ireland.
Located in Westwood Retail Park, West Belfast, the expansion adds to The Food Warehouse and frozen food retailer Iceland’s 800 colleagues in Northern Ireland.
Offering 3,000 product lines including fresh, frozen and ambient produce as well as homeware items, the 16,300 square foot double unit store is set to open on 11 October.
Looking to support local businesses, hundreds of the retailer‘s products will be sourced from local suppliers such as Britvic, Tayto, Dalefarm, Irwins and Mash Direct, with the new store also set to provide its shoppers with the option of buying in bulk.
“Throughout the pandemic and its subsequent recovery, we’ve seen strong demand in a very competitive market, and we believe that shoppers will welcome the innovative offering at our new store, particularly in a challenging economic environment with the current cost of living crisis,” The Food Warehouse Ireland managing director, Ron Metcalfe said.
“Trading conditions for small businesses are increasingly challenging, with margins being stretched, we believe that local businesses and the general public will benefit from our bulk offering, which offers savings on a wide range of favourite brands at unbeatable prices.”
He added: “We are committed to offering a new shopping experience for everyone as well as strengthening relationships further with local Northern Irish suppliers. I’d also like to welcome old and new customers from the local community as well as our new colleagues who will be working in the store.”